Brand architecture
A strong corporate group requires a holistic brand architecture for all associated company members. The SIMONSWERK GROUP provides the framework for this.
Under the umbrella of the SIMONSWERK GROUP, we are represented worldwide at various locations. Together, we strive towards the vision of being the global market leader for premium hinge systems. To achieve this vision, we consolidate all hinge systems of our group members under our sales brand, SIMONSWERK.
Application examples SIMONSWERK GROUP
Comprehensive information on the GROUP website.
On the website of the SIMONSWERK GROUP, you will find all information about the group members, our vision, values, and regions where we are active. The site has been optimized as part of our website relaunch, designed to be more intuitive, and expanded with additional content such as the career section.
The locations will receive the SIMONSWERK GROUP logo.
The new SIMONSWERK GROUP logo will be gradually introduced at each location with immediate effect in order to strengthen the identity of our group of companies. Furthermore, our website provides an appealing overview of our locations and our headquarters in Rheda-Wiedenbrück.
Standardized business cards for all employees
All employees of our group of companies are successively issued with SIMONSWERK GROUP business cards. External correspondence will also be conducted under the SIMONSWERK GROUP. This ensures a consistent appearance towards our customers and business partners.
Promotional items featuring the SIMONSWERK GROUP logo.
All advertising materials – whether notepads, promotional items or even work clothing – will henceforth bear the SIMONSWERK GROUP logo. They are available to Group members and contribute to maintaining a consistent outward appearance of the group.
Application examples SIMONSWERK
Everything about products and services on the website.
The SIMONSWERK sales websites focus on our hinge systems and services. Here, all target groups will find content tailored to their needs – from fabricators to architects. Our optimized PRODUCTSELECTOR simplifies the selection of the appropriate hinge system, while the download center provides all media related to our products. Additional service offerings include the practical dealer and contact person search.
Representing SIMONSWERK on LinkedIn, Instagram, and co.
Depending on the regional sales strategy, we actively communicate with our target groups via various social media platforms, such as Linkedin and Instagram. We not only share information about our products, but also valuable content such as trade fairs, references and company news. Our main focus is on direct interaction with our (potential) customers and partners.
Our sales-related print communication operates under the SIMONSWERK brand.
All product-related content such as product brochures and advertisements are communicated uniformly under the SIMONSWERK sales brand. This ensures a consistent appearance of our sales brand across all channels.
We are present at trade fairs as the SIMONSWERK sales brand.
Every trade fair appearance focused on the distribution of our products is consistently conducted under our sales brand SIMONSWERK. This clear alignment allows us to create a unified brand experience for our visitors.
Find the logos of the umbrella and sales brand here in various file formats.