1. Basics
  2. Basics
  3. Logo

Logo

Expression in shape and form

The logo of the SIMONSWERK sales brand focuses on a strong word mark that embodies the SIMONSWERK claim in a self-confident and minimalist way. Visually reduced to black or white and clearly delineated in relation to other content, it is a strong element in the brand's appearance in all sizes and applications.

The logo

The logo is only used in black or white. For placements on photos/milieus/renderings, the colour that gives the logo the best visibility should be selected.

Minimum spacing

Other layout elements should be placed with a distance from the logo, allowing it to stand alone and be clearly perceived.

The minimum distance is the height of one capital letter in all directions.

Minimum size

The logo should not be smaller than the minimum size. 

Exceptions may only be made for advertising materials if, for example, only limited space is available on a ballpoint pen.

Logo size on brochure titles

The logo has defined sizes on standard formats, e.g. on DIN A4 brochure titles. Here, the page is based on a fixed grid that results in the logo size. The claim is aligned with the top edge of the logo and is in a fixed ratio to the logo size: half the height of the logo.

For atypical formats outside the usual standards, the nearest standard format should be used as a reference and a sensible adjustment made.

Explore our brochure section

Logo size on print ads

For advertisements, the logo size is based on the grid that exists for full, half and three-quarter pages and is precisely adapted to each advertisement format.

For atypical formats outside the usual standards, the nearest standard format should be used as a reference and a sensible adjustment made.

Explore our advertising section

Never...

Wrap logo

Overthrow logo
(exception: products)

Busy backgrounds

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SIMONSWERK

Logo size and margin spacing for the various media and formats can be found in the individual templates.

Download SIMONSWERK logo