1. Basics
  2. Basics
  3. Typography

Typography

Campton - Corporate font
for web and print


CAMPTON is a modern, independent and expressive corporate font. Used in the bold, medium and book typefaces, it underlines the clear and future-oriented vision of the brand – from business cards to trade fair stands.
 

Areas of application

Campton Book

  • in brochures within all body text
  • in all image captions within brochures
  • in all product tables, for product features, etc.
  • in the address block from the second line onwards (after the company name)

Campton Medium

  • in brochures, for all headings
  • in advertisements in headlines (together with bold, e.g. for the brand name)

Campton Bold

  • on the brochure title for claim, headline and subline
  • in brochures as subheadings (body text, image captions, product pages)
  • in advertisements in the headline (brand name), as a subheading, for the web address
  • in the address block for the company name (first line)

Typography is always …

  • ... wrapped as flutter typesetting
  • ... preferably left- or right-aligned
  • ... typically set in mixed case
  • ... function words can be set in capitals if required
  • ... brand names are always set in capital

Download/purchase
of the corporate font

The typography in the relevant typefaces can be acquired here:

Purchase corporate fonts

Download here

Application example
brochures

Without ligatures

In typography, a ligature or letter combination refers to a fusion of two or more letters within a typeface.

Ligatures must not be used and can be switched off using the "Open Type" function. Here is the corresponding setting using the example of an "InDesign" document

Never ...

Wrap logo

Outline

Busy backgrounds

Replacement font –
international

The system font ARIAL must always be used as a replacement font for the following languages:

Correspondence font – office applications

The ARIAL font is used for correspondence.
(e.g. letters, invoices, digital media, etc.)