Clothing

Consistent Appearance

Clothing represents the brand even in personal interactions – subtle, high-quality, and consistent.

Muted colours, premium materials, and a clear placement of the logo and claim ensure a professional, coherent appearance – at every occasion.

Design Guidelines

Choose subdued, neutral colours
Place the logo on the front
Arrange the claim on the back
Print or embroidery only in black or white
Use high-quality materials

Logo integration

Always print or embroider the logo in black or white

Placement of logo and claim

Logo

Always place the logo on the front, aligned to the left at chest level

Claim

The claim should always be displayed on the back in two lines, centered at the top

Ensure that clothing is made from high-quality materials and choose muted colours.

Special applications

For special garments or non-standard uses of the logo or claim, please coordinate in advance with GROUP Marketing.

Download guidelines

Overview of guidelines
Files: logo and claim

Download info pack clothing